Very simply, because all of the hard work is done by us. Our factory has exactly the same production equipment as a brewery, the major difference is that where a brewery ferments the wort, we evaporate it to 80% solids. Thus a standard brewing wort becomes malt extract (or concentrated malted barley wort).

The concept of brewing is simple and, subject to following very easy to understand instructions, the quality is guaranteed. John Bull MasterClass, Sherwood Ale and Sherwood Ale Finest beer kits are made from 100% malted barley with the wort being boiled before the evaporation process to turn it into malt extract and canning. We even add specially selected hops. The result of this is that, to make a beer of supreme quality in the house, all that needs to be done is to put back the water evaporated out in our factory, add a sachet of yeast and let nature take its course. No messy boiling or the need to add sugar.